wild dog farms - case study
Brand Identity
I worked on the brand identity by designing some logo options, after some direction. Once the logo was finalized, a social media icon was created. Then I started working on the label system.
label system design
I designed a label system by placing all the common product information on the 4-color label to be cost effective. Then I created small labels for produce names. The product labels are placed on the 4-color product label.
Brand Communication
Wild Dog Farms needed a sell sheet, booth signage and customer packaging to be created. Communication from the brand is always constant across all platforms as shown.
Walnut Creek Twilight Parade - case study
Brand Identity
A new brand identity was needed and the Walnut Creek Twilight Parade was the new name that was decided on. Then I worked on the brand identity. I started by creating many logo design options. Once the design was finalized. I created different logo options for print and social media.
Brand Communication
The social media campaign uses parade stock images with the parade color palette, logo and a call to action such as “remember the date”. I also worked on other designs for t-shirts, posters, lapel pins and entry forms. All these communications helped to introduce the Walnut Creek Twilight Parade to the community.