wild dog farms - case study
Brand Identity
I worked on the brand identity by designing some logo options, after some direction. Once the logo was finalized, a social media icon was created. Then I started working on the label system.
label system design
I designed a label system by placing all the common product information on the 4-color label to be cost effective. Then I created small labels for produce names. The product labels are placed on the 4-color product label.
Brand Communication
Wild Dog Farms needed a sell sheet, booth signage and customer packaging to be created. Communication from the brand is always constant across all platforms as shown.
Walnut Creek Twilight Parade - case study
Brand Identity
A new brand identity was needed and the Walnut Creek Twilight Parade was the new name that was decided on. Then I worked on the brand identity. I started by creating many logo design options. Once the design was finalized. I created different logo options for print and social media.
Brand Communication
The social media campaign uses parade stock images with the parade color palette, logo and a call to action such as “remember the date”. I also worked on other designs for t-shirts, posters, lapel pins and entry forms. All these communications helped to introduce the Walnut Creek Twilight Parade to the community.
ASsurpack logo & label redesign - case study
Brand Refresh - Logo and Label Redesign
AssurPack approached me to help design a brand refresh. I managed and designed the logo refresh and 2 label designs. I, also, art directed and shot the photography for the website and social media posts. AssurPack needed more flexibility with the logo, better color and size. The client also needed two label systems. One set of labels for the website and social media to show customers the product with a label. Then sample labels that would communicate to customers, about the product order number and AssurPack contact information.